This guide will show you the best ways to open a speech


The introduction you give can make or break your public speech!

Over the years I’ve given numerous speeches and the most important aspect I’ve learned is this: captivating your audience from the very start of the story is key to giving a successful speech. Once you fully understand the significance of the opening you can harness its power to shape the journey on which you take your audience.

With that in mind, let’s explore the key elements of a powerful way to open and how it sets the stage for an engaging presentation.

Setting the stage for a powerful speech opening

What do I mean by setting the stage for a powerful public speech? There are key elements you can incorporate, which are:

  1. Establish a strong presence by standing tall and maintaining a good posture which projects confidence.
  2. Start with a pause. When you first walk on stage, pause for 5 – 10 seconds, smile and cast your gaze over the people in front of you.
  3. Create an atmosphere of anticipation and engagement. This can be achieved by using a captivating hook that grabs the audience’s attention. For example, a powerful one-liner such as one I use for one of my most popular presentations, “I remember the day I decided to die on my own terms”.
  4. Set clear objectives and outline the structure of your speech, providing a roadmap for your audience to follow. An easier way to envisage this is to make each part of your story a street lamp that guides people along a route.
  5. Think about the environment – your stage, or theatre, and use visual aids or props strategically to enhance your message.

When done right, setting the stage effectively creates a foundation that will captivate you the audience, setting the tone for a memorable speech that delivers a huge impact.

Importance of capturing audience attention from the start

Capturing the audience’s attention from the start of a presentation is crucial for a successful speech. Why? If you lose your people in the first few moments you’ll find it difficult, if not impossible, to recapture their attention. If this happens,  don’t panic! Every speaker I know of has a story of one particular audience they failed to win over – even experienced speakers encounter this issue from time to time.

Here’s a simple fact: those first few moments when you step onto the stage are vital in establishing a connection and engaging the audience. When you immediately grab their attention, you set the tone for the entire speech and there’s a high likelihood you’ll maintain their interest throughout. Captivating and holding your audience’s attention from the beginning helps create a positive impression, enhances their receptiveness to your message, and establishes your credibility as a speaker (which is the result you’re looking for). It also allows you to establish a rapport and build a strong foundation for effective communication. To sum it up, and based on my experience, the attention you capture at the start can make all the difference in delivering a memorable and impactful presentation.

Understanding the Significance of the Opening

The Impact of the Opening on the Overall Speech

The start of your speech holds immense power in shaping the overall impact of your presentation. It sets the stage, establishes the tone, and influences the audience’s perception of your message. A strong open captivates attention, ignites curiosity, and creates a positive first impression, instantly engaging the audience. It sets the momentum for the rest of the speech, guiding the flow and building anticipation for what is to come. An impactful opening enhances your credibility, establishes your expertise, and establishes a connection with the people in front of you. It lays the foundation for a memorable and persuasive speech, leaving a lasting impact on the audience long after the presentation concludes. Let’s look at how we do this:

Creating a strong first impression

  • Stand upright with your shoulders back when you walk on stage.
  • Pause for a short time
  • Take a moment to look around.
  • Smile
  • Start your speech.

Engaging the audience’s interest and curiosity

  • Use a one-line introduction to hook your people from the start.
  • Ask a question
  • Use a famous quote
  • Quote facts and figures relevant to the presentation

Establishing a Connection with the Audience

I can’t emphasise this enough: establishing a genuine connection with your audience is essential for effective public speaking. If you are unable to do this you’ll speeches will not create the desired effect. Connection is about more than simply delivering a message— what you’re attempting to do is forge a meaningful relationship. To establish this connection, you should first start by understanding your audience’s needs, interests, and values.

Recognizing people have needs and expectations

You do this by creating a brief and plan. Needs and expectations vary depending on who you’re speaking to and what it is they want to hear – your task is to use relatable examples and stories that resonate with their experiences. For example, if you’re giving an educational talk there’s a low likelihood they’ll want to hear motivational soundbites, or anecdotes from your time hanging off the side of a mountain. The key is first to understand what your audience wants, then plan a talk around them.

Building rapport and establishing credibility

Rapport and credibility can be built before you even step on stage. What I like to do is arrive at the venue early and speak to people and ask them why they came to listen to me, which helps create a sense of connection and rapport. But what about credibility? All I had in the early days of my speaking career were the tales of my achievements – and very few photos as evidence. So how do you become more credible? Talk from a position of authority. For example, your stories should always be based on first-hand experience which will be verified by your words and actions.

What do I mean by this? Gestures, facial expressions, and eye contact are methods that support your story and can rarely be faked. Here’s an example: you ran the length of Lake Baikal, Russia, and for 1 1/2 days you held the world record for the crossing. Your body was wracked with pain, the tips of your fingers blackened by frostbite that would take many painful months to heal. The damage was so great you were unable to hold a pen or write, for the first month after you returned home. Now fuse those words with hand gestures, photos and facial expressions – instant credibility.

Crafting an Engaging Speech Opening

Start with a Compelling Hook

To capture the audience’s attention from the very beginning, start your speech with a compelling hook that instantly intrigues and engages them. A compelling hook can take various forms. It could be a thought-provoking question that piques their curiosity, a surprising statistic that challenges their preconceptions, or a compelling anecdote that sparks their interest.

Using a captivating story or anecdote

Stories and anecdotes are the lifeblood of every good public speaker. The question I most often hear is, “What kind of stories can I tell? I’ve done nothing of significance in my life.” Well, I always use the same response: STOP!

Sharing a surprising fact or statistic

For example, imagine for a moment you’re a campaigner against habitat loss and you want to show the impact of deforestation, you could begin a talk about climate change by asking, “Did you know that our planet is losing an estimated 18.7 million acres of forest each year?” This statement immediately grabs attention and sets the stage for a discussion on how to conserve the environment. By starting with a compelling hook, you draw the audience in and create a strong foundation for an impactful speech.

Addressing the Topic Relevance

When delivering a public speech, it is crucial to address the relevance of the topic to the audience’s interests and needs. By demonstrating the significance of your topic in their lives, you capture their attention and make a compelling case for why they should listen. For example, if you are speaking about financial planning, you could highlight the importance of saving for retirement and share relevant statistics on the rising costs of healthcare and living expenses. By emphasizing how your topic directly impacts their financial security and future well-being, you establish a connection and motivate them to actively engage with your speech. Addressing topic relevance helps the audience see the immediate value and applicability of your message, fostering a deeper connection and enhancing the impact of your speech.

Utilizing Powerful Opening Statements

Utilizing powerful statements to open your speech can significantly enhance the impact of your public speech. Here’s what I mean…

Provoking thought and curiosity

Another example could be starting a motivational speech with, “Imagine a world where your dreams become your reality, where your potential knows no bounds.” This evokes a sense of possibility and ignites the audience’s imagination, compelling them to listen attentively. By utilizing powerful entry statements, you create a memorable and engaging introduction that sets the tone for your entire speech.

Making a bold statement or posing a question

Use statements designed to immediately capture attention and generate intrigue. For instance, you could begin a talk on leadership by stating, “Great leaders are not born; they are made through perseverance, passion, and a relentless pursuit of excellence.” This impactful approach sets the stage for discussing the qualities of effective leadership and grabs the audience’s attention from the start. Alternatively, capture their thoughts from the outset by posing a question e.g. reframing the above statement, you could try: “Who here believes leaders are born?” Then pause before launching into a talk demonstrating leadership is a learned skill.

Personalizing the Opening for Maximum Impact

Personalizing the open to your speech can have a powerful impact on the audience. Here’s how I do this… Another example could be starting a presentation on teamwork by recounting a personal experience of collaboration and the positive outcomes it led to. Personalizing the opening makes your speech relatable, memorable, and emotionally engaging, capturing the audience’s attention and setting a positive tone for the rest of your presentation.

Using relatable examples or anecdotes to make your audience feel seen and understood

Add personal anecdotes, experiences, or relatable stories, to create an immediate connection and establish authenticity. For instance, if you’re delivering a talk on managing large teams in the workplace, sharing a personal story of how you restructured your teams to create more efficient, happier workers will resonate.

Managing Time Effectively

Setting a Clear Time Frame for the Opening

Setting a clear time frame for the open of your speech helps manage the audience’s expectations and creates a sense of structure. By indicating how long your introduction will last, you establish a timeline and prevent the audience from feeling uncertain or restless. Let’s see how this works…

Considering the overall speech duration, then communicate this to your audience members.

For example, you could say, “In the next three minutes, I will share a personal story that sets the stage for our discussion on resilience.” This gives the audience a clear understanding of the duration and ensures they are mentally prepared. I find setting a time frame demonstrates respect for their time and allows me to fully engage with them without distraction.

Allocating appropriate time for the opening

One important element we mustn’t forget is time allocation. If the open to your speech requires 3 minutes, then stick to that figure. Rushing your introduction will make you appear unprofessional and ill-prepared (much like I was in the early days in the speaking industry.

Practicing and Refining the Opening

Rehearsing the Opening Segment

Rehearsing the opening segment of your speech is crucial for delivering a polished and confident introduction. How do you do this?

Practicing delivery and timing

Practice speaking the opening lines aloud, focusing on your delivery, tone, and body language. If you’re starting with a personal story, rehearse the storytelling elements to ensure a smooth and engaging narrative. Another example could be practicing the timing of your opening jokes or humorous anecdotes to ensure they land effectively. Rehearsing allows you to fine-tune your delivery, identify areas for improvement, and build confidence in your delivery. By investing time in practicing the opening segment, you set the stage for a strong and impactful start to your speech.

But don’t memorize your entire opening, or speech, word for word. I recommend you break the opener into chunks of key ideas and commit those to memory. Why? If at some point you forget your words (which happens way more than you’d think) knowing the concepts rather than the exact words allows to ad-lib (aka make it up!)

Seeking feedback and making adjustments

Fine-tuning Based on Audience Reactions

Fine-tuning your speech based on audience reactions is essential for creating a dynamic and responsive delivery. Pay attention to the cues and feedback from the audience during the opening segment. For example, if you notice a particular story or example resonates well with the audience, you can adjust your delivery to emphasize those points further. Similarly, if you sense confusion or disinterest, you can adapt your approach to clarify or captivate their attention. Being attuned to audience reactions allows you to tailor your delivery, pacing, and content in real-time, ensuring that your message effectively connects with them from the very beginning.

Paying attention to audience engagement cues

Making refinements to maximize impact


Recap of key elements for a compelling speech opening:

Key Elements for a Compelling Speech Opening

  1. Making an Impact: The start of your opening creates a lasting impression, shaping the audience’s perception of your speech
  2. Engaging curiosity: Captivating the audience’s interest from the start is essential to hold their attention throughout.
  3. Start with a Compelling Hook: Grab the audience’s attention with a powerful statement, question, or anecdote.
  4. Addressing Topic Relevance: Connect your topic to the audience’s interests, needs, or current events to demonstrate its relevance.
  5. Utilizing Powerful Opening Statements: Use concise and impactful statements that set the tone and convey the main message.
  6. Researching and Understanding the Audience: Gain insights into the audience’s background, interests, and expectations to tailor your opening.
  7. Personalizing Maximum Impact: Share personal anecdotes or stories to create an emotional connection with the audience.
  8. Utilizing Visual Aids: Enhance audience engagement and comprehension by incorporating visuals, such as slides, charts, or props.
  9. Incorporating Technology and Multimedia: Leverage technology and multimedia elements to make your speech more dynamic and interactive.
  10. Setting a Clear Time Frame: Communicate the duration of the opening to manage audience expectations and create a structured experience.
  11. Avoiding Overloading Information: Present a concise and focused message without overwhelming the audience with excessive details.
  12. Rehearsing the Opening Segment: Practice your delivery, timing, and body language to deliver a polished and confident introduction.
  13. Fine-tuning Based on Audience Reactions: Adapt your approach and content based on audience cues and feedback to create a responsive and engaging delivery.

Encouragement to experiment and find a style that resonates

Encouragement to experiment and find a speaking style that resonates is key to developing your unique voice as a public speaker. Don’t be afraid to try different approaches, techniques, and delivery styles. Embrace your authenticity and let your personality shine through. The more you explore and experiment, the better you will understand what works best for you and connects with your audience. Remember, it’s through this process of exploration that you’ll discover your own compelling and resonant speaking style.

I’ll be honest – I’ve been a public speaker for quite some time now and I still haven’t perfected every aspect of the art, which is fine. After all, how boring would if be if we simply stopped learning to be better public speakers?

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